Meet Terry
TRIM Founder & Principal
C-suite Executive Leadership Coach, Strategic Advisor and Keynote Speaker
WHY TRIM?
Because transformation doesn’t need to be bureaucratic, buzzwordy, or buried in deck volumes .
We called ourselves TRIM to keep things lean, sharp, and impactful. Think: cut the noise, keep what works, and focus on what actually moves the needle.
TRIM stands for Transforming Results, Impacting Many— but it’s also a cue to how we work: fast, focused, and fearless. Whether you need a sharp strategy, an interim partner, or a team to roll up sleeves and get it done, we’re here to help you go further, faster—with heart.
Transformation made practical.
Having known Terry for some time, I had high expectations when we engaged him and his team to run a strategic workshop for our Board of Management. And as always, he delivered beyond expectations.
Terry has a rare ability to take big-picture strategic thinking and break it down into clear, actionable steps. His insights were sharp, his facilitation was seamless, and he made sure every discussion led to tangible outcomes. What I appreciate most is how he balances being both strategic and practical—never just theory, but always something we can apply immediately.
Working with Terry is always a pleasure. His expertise, energy, and ability to challenge us in the right ways made this workshop an invaluable experience. I wouldn’t hesitate to recommend him to any organization looking for real, results-driven strategic guidance.
Ferdinand MULJANTO | LUXURY RETAILER
Vice President, People and Corporate Ops
I have worked extensively with Terry as a client covering a diverse range of topics including - corporate and business unit strategy, market entry (and exit) plans, organizational restructuring, cost management, omni-channel distribution, M&A, and much more!
In these interactions I have found Terry to be strategic in his thinking, able to toggle between Boardroom and shop floor matters, keenly aware of financial implications of strategies, and always a leader who inspires others with strong followership. I have no doubt that he will bring these professional experiences and his own energetic personality to advise clients and to deliver tangible impact.
Suvir VARMA | BAIN & COMPANY
Board Advisor at large, Former Senior Partner
Meet the Team
Terry O’Connor
CEO
A transformational leader with 30+ years of CEO experience, Terry specializes in turning obstacles into opportunities. With expertise across retail, consumer, B2C, and consulting, he has led complex transformations for MNCs and private equity firms.
Terry has worked with brands like Courts, Matahari, and Smart OSC, delivering high-impact results. He is actively engaged in leadership networks like the Young Presidents' Organization (YPO) and the British Chamber of Commerce.
Yvonne Low
Partner
Yvonne is a seasoned CMO with 25+ years of experience in marketing and brand building, having worked with iconic brands like McDonald's, Coca-Cola, Courts and OCBC Bank. She combines strategic consumer insights with hands-on, practitioner-based consulting to drive impactful business outcomes.
Her expertise lies in helping leaders sharpen decision-making, accelerate marketing effectiveness, and build high-performance teams. She specializes in business transformation, brand marketing, leadership coaching, and fostering customer-centric brand growth.
Wendy Tan
Partner
With over 20 years in senior commercial roles driving sales growth, Wendy’s expertise lies in expanding market share, and accelerating business performance in the consumer and retail industries. with the likes of Hong Leong Asia, Courts, Singapore Sports Hub.
With a strong track record of penetrating new markets, and leading sales teams, she is skilled in navigating competitive landscapes across China, Malaysia, and Singapore, leveraging deep market insights to unlock new business opportunities and drive sustained profitability.