We partner with ambitious leaders to solve the toughest problems and act on opportunities

Hello, we are TRIM.

A fractional leadership and transformation advisory that helps retailers and consumer brands grow — by turning big ideas into real-world action. Fast, practical, and always people-first.

Strategic Operators

Operators at heart with a preference for real-world impact, we’ve sat in your seat and led through hard times.

Fractional & Flexible

Only what you need, when you need it. Fast, flexible and focused on what matters.

Hardwired for Impact

Leading with outcomes - we only focus on what moves the needle.

From the boardroom to the shop floor

OUR OFFERINGS

Leadership

  • Big-picture thinking turned into bold, actionable plans that unlock business growth and future-proof your organisation.

  • Curated offsites with focused conversations to align leadership, challenge thinking and drive decisive strategic breakthroughs.

  • Sparring partner or CEO tool kit to help leaders and teams to elevate performance and bridge vision and reality.

  • Hands-on partner to accelerate integration, unlock synergies, and turn deals into lasting value — including preparing for a successful exit.

Programmes

  • Team enablement and delivery of strategic initiatives - lead transformation programmes with accountability.

  • Fast-track bold ideas from concepts into tested solutions with clear commercial outcomes.

  • Ignite growth through go-to-market plans that convert strategy into sales and customer traction faster and smarter.

  • Shape brands people remember — with messaging, design, and campaigns that drive business impact and brand equity.

Systems

  • Make values visible — shift mindsets, unlock performance, power real change. Drive meritocratic, performance-based, and value-aligned cultures.

  • Turn NPS feedback into fuel — real insights, action plans, no vanity metrics.

  • Build teams that deliver — clear roles, real KPIs, zero confusion.

  • Stay steady in the storm — Proven frameworks to navigate and emerge stronger from periods of volatility.

Programmes for Impact

Disruption is coming - we can help you.

01

The new era of shopper insights.

02

AI for retail - are you adopting yet?

03

Should you sell your business in the next 2 years?

04

Meet the Team

Terry O’Connor

CEO

Transformational leader with 30+ years’ CEO experience, Terry turns obstacles into opportunities across retail, B2C, and global consulting.

Yvonne Low

Partner

Seasoned CMO with 25+ years' experience driving brand growth, marketing transformation for global and regional brands and developing future-ready marketing talent.

Wendy Tan

Partner

Commercial leader with 20+ years driving sales, market expansion, and business growth across retail and consumer sectors in Asia

  • Terry is a rare strategic advisor—clear, direct, and deeply knowledgeable. He quickly saw the value of Mirakl’s solutions and, with his extensive experience, recognized how it could help other businesses.

    Kelly GOW |  MIRAKL

    Vice-President, Advisor Program

  • Terry has a rare ability to take big-picture strategic thinking and break it down into clear, actionable steps. His insights were sharp, his facilitation was seamless, and he made sure every discussion led to tangible outcomes.

    Ferdinand MULJANTO | LUXURY RETAILER

    Vice President, People and Corporate Ops

  • I have found Terry to be strategic in his thinking, able to toggle between Boardroom and shop floor matters, keenly aware of financial implications of strategies, and always a leader who inspires others with strong followership.

    Suvir VARMA | BAIN AND COMPANY 

    Board Advisor at large, Former Senior Partner

  • Terry has been an invaluable asset to Kitchen Warehouse in the last 12+ months. His depth of knowledge in ritual is unmatched and reflected in pragmatic, actionable advice.

    Ruben CAMARDA | KITCHEN WAREHOUSE

    Chief Financial Officer

Let’s Talk Growth.

Over coffee or zoom. Got big goals but don’t know how to get there? Drop us a line — we’re all ears and action.

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